January 20, 2011

Studio 101 West Wins VR500 Award

Studio 101 West Is One of the Top 500 Small Businesses Recognized For High Customer Engagement Rates in Email Marketing

SAN FRANCISCO, January 17, 2011 – Today Studio 101 West was recognized by VerticalResponse as a winner in their quarterly customer awards program, the VR500. This awards program highlights the top 500 small business customers that have maintained high email engagement rates – as demonstrated by their average email open and click through rates. To qualify for the awards, customers had to have sent at least four email campaigns in the fourth quarter of 2010, and mailed to a list size of between 100-500 opt-in subscribers.

“We work weekly at our email marketing; keeping our clients informed of what we are doing; engaging potential clients to look at our work; and providing “freebies” to make our work interesting to people.”

VR 500 Awards: Studio 101 West’s Results
In order to honored as one of the top 500 small businesses served by VerticalResponse (http://www.verticalresponse.com) in Q4 2010, Studio 101 West achieved the following results:
• Open rates: average above 23%
• Click through rates: average above 7.5%

“VR500 award honorees such as Studio 101 West are successfully using compelling email content and consistently meeting subscriber expectations for frequency,” said Janine Popick, CEO of VerticalResponse. “The winners prove that email marketing is being used very effectively to help grow small businesses.”

For details and updates on the VR 500 award program, go to: http://www.verticalresponse.com/vr500

About VerticalResponse
VerticalResponse is a leading provider of self-service email marketing, online surveys and direct mail services empowering small businesses to easily create, manage and analyze their own direct marketing campaigns. VerticalResponse bundles email, online surveys and postcards to offer customers an integrated Web-based direct marketing solution that’s intuitive and affordable. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit www.verticalresponse.com

Amber Cleave